While now might not be the time to make a purchase of this advertising and marketing company, I feel that it is worth a look as I can see the company possibly blowing up in the coming years. Marketing and advertising budgets have been cut over the past couple of years, but I believe those budgets will eventually rise as companies will need to get the word out to consumers in order to maximize their profits.
IPG is a company to keep an eye.
From Reuters http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=IPG please read the company description below. Also, see the companies personal website http://www.interpublic.com/ for more information.
The Interpublic Group of Companies, Inc. (Interpublic), incorporated in September 1930, is an advertising and marketing services company. The Company’s agency brands create marketing solutions on behalf of clients worldwide. Its companies cover a range of marketing disciplines and specialties, from consumer advertising and direct marketing to mobile and search engine marketing. The work Interpublic produces for its clients is specific to their needs. The Company’s solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of its companies working together on behalf of a client. Interpublic operates in two segments: Integrated Agency Network (IAN), which consists of McCann Worldgroup (McCann), Draftfcb, Lowe Worldwide (Lowe), Mediabrands and its domestic integrated agencies, and Constituency Management Group (CMG), which consists of the bulk of its specialist marketing service offerings. In July 2008, the Company increased its stake in the Middle East Communication Networks (MCN) from a minority position to 51% ownership.
The Company has three global brands that provide integrated, large-scale solutions for clients: McCann, Draftfcb and Lowe, as well as its domestic integrated agencies and global media networks. McCann offers communications tools and resources. McCann has four operating units: McCann Erickson Advertising, which has operations in over 100 countries; MRM Worldwide for relationship marketing and digital expertise; Momentum Worldwide for experiential marketing and promotions, and McCann Healthcare Worldwide for healthcare communications. Draftfcb is an agency model for clients seeking accountable marketing programs. The Company operates in both consumer advertising and behavioral, data-driven direct marketing sectors.
Lowe is an agency that operates in the advertising market. Interpublic’s domestic independent agencies include full-service agency brands, such as Campbell-Ewald, Campbell Mithun, Deutsch, Hill Holliday, The Martin Agency and Mullen. The Company also has marketing specialists across a range of channels. These include FutureBrand (corporate branding), Jack Morton (experiential marketing), Octagon (sports marketing), public relations specialists like WeberShandwick and Golin Harris, and digital agencies, led by R/GA. Its healthcare communications specialists reside within its three global brands, McCann, Draftfcb and Lowe.
The Company created a management entity, Mediabrands in 2008, to oversee its two global media networks, Initiative and Universal McCann, which provide specialized services in media planning and buying, market intelligence and return-on-marketing investment analysis for clients. Initiative and Universal McCann operate independently but often work closely with Draftfcb and McCann Erickson, respectively. The Company lists approximately 90 companies on its Website’s Company Finder tool, with descriptions and office locations for each.
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